Senior Brand Manager (KitKat)

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Full-time
5+ years of experience

Position Summary

Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.

We are looking for a Senior Brand Manager to delight target consumers, build strong brands and generate outstanding brand building results. You will drive consumer-centric marketing strategies, lead innovation and renovation initiatives, and collaborate with cross-functional teams to accelerate sustainable brand growth.

A Day in the Life of a Senior Brand Manager

• Identify target consumers through consumer insights, market attractiveness and ability to win, and translate these into opportunities for KitKat.

• Develop and strengthen the Brand Essence in alignment with regional and global brand strategies.

• Partner with Commercial and Customer teams to understand shopper behaviour and develop engaging shopping experiences.

• Develop brand portfolio strategies, pricing and promotional plans across key channels and customers.

• Lead Bigger, Bolder and Better innovation and renovation initiatives for the brand, from ideation through successful commercial launch.

• Develop and execute integrated brand and ICP plans aligned with the Market Business Strategy (MBS).

• Manage KitKat's brand performance, health and investment priorities, including PFME and TTS optimisation.

• Lead the development of OBIs, Big Ideas and consumer engagement strategies to deliver rewarding and memorable brand experiences.

• Partner with communication agencies to develop and execute impactful brand campaigns that strengthen the brand's position with consumers.

• Work closely with cross-functional teams including Commercial, Sales, Finance, Supply Chain, Consumer Insights and Digital to deliver brand objectives.

• Lead, coach and develop team members while fostering strong cross-functional collaboration.

What Will Make You Successful

• Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.

• Minimum5 years of marketing experience, including at least 3 years in Marketing and 2 years in another function, ideally Sales, within Nestlé or a leading FMCG organisation.

• Experience leading and managing cross-functional teams.

• Experience leading at least one product launch from ideation through commercial launch.

• Strong brand management, consumer marketing and innovation capabilities.

• Experience managing and growing established brands within a competitive FMCG environment.

• Strong commercial understanding with the ability to translate consumer insights into business opportunities.

• Excellent stakeholder management, strategic thinking and communication skills.