Brand Manager - Fancy Feast

Nestlé Purina Petcare AOA

Location: Changi Business Park, Singapore

5+ years of experience in marketing and/or generating demand functions at Nestlé or equivalent FMCG

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.

As a Brand Manager for Fancy Feast, this role will be responsible for supporting the Marketing Strategy and Long Term Vision for the Brand on a central level and guide key markets to maximize local opportunities. Brand Managers must be able to engage and inspire others both cross functionally and in the local markets. 

The Brand Manager will Co-lead with the Senior Brand Manager through a complementary partnership with clear decision rights and shared accountability. Independently own agreed workstreams, the day-to-day Brand Plan and budget, while shaping choices across a complex multi-market portfolio spanning Oceania, ASEAN, Korea, Greater China and MENA.

A day in the life of a Brand Manager… 

1. Develop Brand Strategy: Analyse business and consumer trends, identify key issues affecting your brand, build and execute innovative brand plans. Demonstrate above average consumer insight/strategic brand building capability and posess effective project management skills.
2. Build Great Brands : Implement growth strategies via 3 year brand plan and yearly implementation plan (ICP). Develop or apply (locally aligned or global) brand essence, vision and manifesto. Create strategies to win at the first and second moment of truth (product and packaging). Create effective brand strategies in collaboration with category to delight shoppers.
3. Develop Compelling Communications : Campaign Idea, engagement strategies,  implementation and tracking effectiveness with support and guidance from the Marketing Manager.
4. Deliver Growth Through Innovation And Renovation: Responsible for the delivery of a 3 year consumer and technically validated category innovation plan (risk adjusted). Identify new, consumer insight driven, innovative ideas to drive brand growth. Develop new product ideas, renovation to current products and strategies. Demonstrate vision and leadership in building of long-term I&R Pipeline.
5. Brand Performance & Market Cluster Management : Accountable for brand performance in markets. Lead the main cluster of markets for the brand, identify gaps and opportunities for these markets and find synergies to drive an efficient business.
6. Team Leadership: Key leader of cross-functional internal (and external, including agency) teams in the development and execution of marketing plan strategies. Identify gaps and opportunities for markets and find synergies to create win-win situations to ensure needs of the markets are delivering to overall business objectives. Deliver cross functional alignment to aligned brand strategies and implementation plans.

What will make you successful...

1. 3-5 years experience in marketing and/or generating demand functions at Nestlé or equivalent FMCG
2. Experience working in cross functional teams
3. Successful experience in project management.
4. Successful experience in achieving goals through working with others (ie not sole contributor).
5. Experience leading a complex portfolio, owning a Brand Plan and budget, and influencing senior stakeholders in ambiguity.
6. Brief writing, agency management, and successful creative campaign execution.